Case Studies with ROI

Klarna, a leading global payments and shopping service, implemented an AI-powered virtual assistant in their customer service department that 

• Resolves two-thirds of all customer service chats, handling 2.3 million conversations, equivalent to the workload of 700 full-time employees 
• Reduced customer issue resolution times from 11 minutes to under 2 minutes

accessed December 12, 2024, https://spearhead.so/klarnas-ai-delivers-700x-efficiency-targets-40-million-profit-boost-in-2024/

Iternal Technologies, a company founded in 2018, focuses on delivering hyper-personalized marketing experiences at scale. Since using AI, they

• Reduced development time by 2,000 hours
• Improved marketing ROI by 30x

Marketing Evolution embraced generative artificial intelligence (AI) resulting in 

• 40% reduction in labor costs
• 20% more conversions at 15% less cost

 “Iternal Technologies Improves Marketing ROI 30x with Generative AI on AWS | Case Study”, accessed Dec 12, 2024, https://aws.amazon.com/solutions/case-studies/iternal-technologies-case-study/

“Increasing Customer ROI Using Generative AI…”, accessed Dec 12, 2024, https://aws.amazon.com/solutions/case-studies/marketing-evolution-case-study/

Sunrise Consulting, a mid-sized consulting firm with over 200 consultants, faced challenges in managing timesheets and expense reports. This manual process created a bottleneck in their invoicing process.

• Using AI reduced time spent from 16 hours to 1.5 hours

“Case Study: Sunrise Says “Hello!’ to Microsoft Copilot”, accessed December 12, 2024, https://sunrise.co/fact-sheets/copilot-sunrise-case-study/

xO(Ne)Ward, Inc. used a suite of AI tools to 

• Launch four new products 18 months earlier than planned
• Reduce infrastructure costs by 20%

“Machine Learning for Industrial”, accessed December 12, 2024, https://aws.amazon.com/industrial/machine-learning/

Siemens using AI in just one unit expects to achieve 

• a 30% increase in productivity, 
• a 30% decrease in factory costs, and 
• save €1 billion in supply chain costs.

Georgia-Pacific, utilizes generative AI to assist machine operators in making complex paper machine adjustments thus optimizing settings for maximum throughput and efficiency. (Actual numbers not released publicly.)

IBM, a seminal technology innovator, has embraced AI internally and  

• Saved $160M through reduced inventory costs, optimized shipping costs, and time efficiencies
• During the COVID-19 pandemic, IBM maintained 100% order fulfillment by using its cognitive supply chain to re-source and re-route parts as needed

“IBM builds its first cognitive supply chain”, accessed December 12, 2024, https://www.ibm.com/case-studies/ibm-supply-chain

SKF is a leading global supplier of bearings, seals, mechatronics, and lubrication systems. In one case study, SKF helped a refinery increase the meantime between failures (MTBF) for a large percentage of their pumps from 18 months to 54 months.

SKF stats accessed December 12, 2024, https://www.skf.com/group/industries/general-machinery/industrial-pumps/case-studies/hydrocarbon-processing-pump-solutions 

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